Supermodel Helena Christensen photographed Milla Jovovich for the 2010 Tommy Hilfiger for Breast Health International campaign, which features a stylish red limited-edition handbag designed by Hilfiger.
The handbag -- Hilfiger's fourth for the charity -- goes on sale in Europe today, with 50% of the proceeds benefiting the Fund For Living campaign, which supports those dealing with breast cancer, according to a company statement.
"I am excited to work with Milla Jovovich and Helena Christensen in our continued support of the Breast Health International," Hilfiger says in a press release.
"With the limited-edition bag series we've been able to contribute to building breast cancer awareness, and offer our customers an opportunity to make their contribution as well."
"To be a part of such an inspirational initiative is an incredible honor, and I hope that through our partnership we can help make a difference in the thousands of lives touched by the horrible disease," adds Jovovich.
It's not the first time Christensen has joined the cause; she modeled in the 2009 campaign, while French First Lady Carla Bruni-Sarkozy starred in the 2008 campaign.
Available for 279 euros (about $378), the bag will be sold in Tommy Hilfiger flagships and select retailers in Europe.
Carry on!
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Roxanne